Thursday, October 16, 2008

Bay Audiology

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Audiology DRTV (Direct Response TV) 60" commercials for Aus and NZ. I've put 2 of the same ads up, just to show the different colour grading for NZ and Aus.







Agency:
Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriters: Phil Parsonage, Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Rural campaign



Radio execution:



Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay



Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Phil Parsonage
Creative Director: Vaughn Davis
Product: be by ReSound

Well, this campaign has netted me my first complaints haha!

"I have just seen your advertisement in the latest Listener (October
18-24) and I hope you will withdraw it. That a wolf whistle is something
a woman wants to hear is 30 years out of date and was undesirable even
then..."

"Sadly, I am writing to express deep disappointment in the most recent marketing material received from Head Office for the “Be” promotion...I would like to express concern over the visual material and message presented here...feel the picture of this woman is inappropriate ...I would say to marketing, “just put a wetsuit on her,” but this would lessen the impact of the header...I would like to see this image pulled from the campaign; and I hope you will be more sensitive and thoughtful in preparing future marketing materials...."

So, in turn we have changed the image to the one below. Still works but not quite as fun hehe.




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New image:

1 comment:

Ricardo said...

hy Mike

can you tell me if any agency is recruit someone in this moment? i´m from portugal, and you can answer to me by www.coroflot.com/ricardo_isaa. i don´t leave my email here, because the spam messges.

tanks
ricardo

ps: nice work, the bay audiology