Thursday, October 16, 2008

Bay Audiology

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Audiology DRTV (Direct Response TV) 60" commercials for Aus and NZ. I've put 2 of the same ads up, just to show the different colour grading for NZ and Aus.

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Agency:
Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriters: Phil Parsonage, Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Rural campaign



Radio execution:



Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay



Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Phil Parsonage
Creative Director: Vaughn Davis
Product: be by ReSound

Well, this campaign has netted me my first complaints haha!

"I have just seen your advertisement in the latest Listener (October
18-24) and I hope you will withdraw it. That a wolf whistle is something
a woman wants to hear is 30 years out of date and was undesirable even
then..."

"Sadly, I am writing to express deep disappointment in the most recent marketing material received from Head Office for the “Be” promotion...I would like to express concern over the visual material and message presented here...feel the picture of this woman is inappropriate ...I would say to marketing, “just put a wetsuit on her,” but this would lessen the impact of the header...I would like to see this image pulled from the campaign; and I hope you will be more sensitive and thoughtful in preparing future marketing materials...."

So, in turn we have changed the image to the one below. Still works but not quite as fun hehe.




[Upload your own video]

New image:

NZ Elections

Some publicity (although no names mentioned) but still publicity. NZ marketing magazine have published some of my work :D



Add Elector as your friend on Facebook, go on, do it!

http://www.facebook.com/profile.php?id=1496555318

Agency:
Y&R
Client: Elections
Art Director: Mike Mackinven
Creative Director: Vaughn Davis
Campaign: 2008 Elections Ivotenz Online


[Upload your own video]


[Upload your own video]


Agency:
Y&R
Client: Electoral Enrolment Centre
Art Director: Mike Mackinven
Copywriter: Vaughn Davis, Mike Mackinven
Creative Director: Vaughn Davis
Campaign: 2008 Enrolment campaign, much more to come!

Excuse the quality of photos.

Most 18 year olds are more interested in the next movie coming out than they are in enrolling to vote. So this ad presents the 2008 General Election as this-year’s must-see event. Your ticket? Enrolling to vote! Don’t miss it in cinemas this winter for its awesome 5.1 channel Dolby surround soundtrack.



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The following banners were designed for specific website placements.

www.gameplanet.co.nz

[Moo!]

www.snow.co.nz

[Quack]









Auckland Energy Consumer Trust

Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Visit the website: www.aect.co.nz
I have more to upload shortly once I get photographs.


[RROOOAAARR!]





Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis

Busbacks are a great medium, but fitting creative around different buses’ irregular shapes can be a real challenge – especially those cutout LED screens where the route numbers appear. We turned that into an opportunity for our client the Auckland Energy Consumer Trust, by using the changing route numbers to get people thinking about the size of this year’s AECT dividend payment.
For information on what exactly this campaign is about, please visit aect.co.nz.








[Grrr]

Hell Pizza

Agency: Y&R
Client: Hell Pizza
Medium: Newspaper (Topical)
Art Director: Mike Mackinven
Copywriters: Vaughn Davis, Jon Ramage
Creative Director: Vaughn Davis
We just happen to be adding new pizzas at the time!

Y&R Stuff for work etc

Agency: Y&R
Client: Y&R
Product: Christmas card
Medium: Email
Art Director: Mike Mackinven
Copywriter: Lisa Bocarro



Agency: Y&R
Client: Y&R
Product: TV3 pitch card
Medium: DM
Art Director: Mike Mackinven



Friday, October 3, 2008

Burger King

Agency: Y&R
Client: Burger King
Product: Burning Hot Deals Menu
Medium: TV/Radio/POP
Art Directors: Mike Mackinven, David Bell
Copywriters: Danny Brown, Vaughn Davis
Creative Director: Vaughn Davis
Production: Watermark

This campaign consists of 1xTVC, 2x15" Radio, 1x30" Radio, POP and Bus backs as well as logo design etc. Anyone know how to upload radio spots? Please let me know.

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