Auckland Energy Consumer Trust

Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Visit the website: www.aect.co.nz
I have more to upload shortly once I get photographs.


[RROOOAAARR!]





Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis

Busbacks are a great medium, but fitting creative around different buses’ irregular shapes can be a real challenge – especially those cutout LED screens where the route numbers appear. We turned that into an opportunity for our client the Auckland Energy Consumer Trust, by using the changing route numbers to get people thinking about the size of this year’s AECT dividend payment.
For information on what exactly this campaign is about, please visit aect.co.nz.








[Grrr]