Monday, February 28, 2011

Dectomax Drench DM

Agency: Hot Mustard
Client: Pfizer
Product: Dectomax Livestock Drench promotion
Art Director: Mike Mackinven
Creative Director: Jayson Houghton

This DM piece was sent out to Farmers in New Zealand. Recipients have the chance to win a Yamaha ATV and also receive other free goodies. The DM itself utilizes a unique perforation to open up the envelope, revealing the message.

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