Art Director: Mike Mackinven
Digital end: Pauly the Turk, Lucy Sampson
Suit: Emma Munro
Creative Director: Vaughn Davis
With the dust storm over Sydney making headlines, Y&R seized an opportunity for Liquorland before it blew out. With a strong tailwind, we rustled up a banner campaign for New Zealand’s biggest online news site that put a positive spin on seeing Aussie red.