Liquorland Spirits Sale

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Spirits sale
Animator: Tony Leslie (Waxeye)

Logo design:



15" TVC

Organic

Just for fun :)

Pringles Hot & Spicy

Liquorland topical banner

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Digital end: Pauly the Turk, Lucy Sampson
Suit: Emma Munro
Creative Director: Vaughn Davis

With the dust storm over Sydney making headlines, Y&R seized an opportunity for Liquorland before it blew out. With a strong tailwind, we rustled up a banner campaign for New Zealand’s biggest online news site that put a positive spin on seeing Aussie red.

Media:
http://opinionadded.blogspot.com/2009/09/nice-work-liquorland.html

AECT Dividend campaign 2009

Agency: Y&R
Client: Auckland Energy Consumer Trust
Art Director: Mike Mackinven
Creative Director: Vaughn Davis

Radio:

Jester Underground posters

Illustration and poster design:

BK open 24 hours

A scamp for a BK poster:

Chief Electoral Office -Anti-Smacking Referendum

Agency: Y&R
Client: Chief Electoral Office
Art Directors: Mike Mackinven, Duncan Munro
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Animation: Flux Media
Music: Soundtrax



Launch TVC:

Liquorland Red Wine Sale

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Red Wine Sale

Radio:



POS Poster:



POS neck tags:





DM, flow wrapped and a die cut slash:

Client: Lazer Line Ltd
Art Director: Mike Mackinven

I have now designed and created my first website. It's a very simple site for my friends business, let me know what you think!

http://lazerline.co.nz/

It's still under construction, just a few minor things to finish off.

Yellow pages Cannes competition

Agency: Y&R
Client: Colgate
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis

This was our entry into the Yellow pages Win A Trip To Cannes competition.
The brief was to make an ad that can only work in Yellow or White pages.

Colgate Dental Floss

Client: Colgate
Art Director: Mike Mackinven
Product: Dental Floss

Fujifilm Z33 camera

Client: Fujifilm
Art Director: Mike Mackinven
Product: Z33 underwater camera

Either made as a ruler DM piece, or a Fishing magazine insert as a sticker people could actually use to measure fish.

Budget Radio

Agency: Y&R
Client: Budget Rent a Car
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Save $60

Liquorland Radio

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Spirits sale Radio

Soto Japanese restaurant

Client: Soto
Art Director: Mike Mackinven
Product: Soto website

this is not a real ad, just an idea.

Liquorland Bumper Harvest

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Bumper Harvest sale
Animator: Mike Stephenson

A bit of retail for everyone :)

Logo design:



TVC:



Radio:

BNZ

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: BNZ TotalMoney



As you can see, Bank of New Zealand has gone through just a little bit of re-branding. I was lucky enough to take the leads along with Vaughn Davis (CD) with this project.
Here's a small article for ya!

http://theinspirationroom.com/daily/2008/bnz-piggy-banks-better-off-with-new-logo/

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Pig parts take 2



Agency: Y&R
Client: BNZ
Art Director: Mike Mackinven
Creative Director: Vaughn Davis
Campaign: BNZ Mobile BBQ





Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Term Deposit Bonds



[Upload your own video]





Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Pig parts term investments


[Meow?]







Agency: Y&R
Client: Bank of New Zealand
Mediums: Web banners, Newspapers, street posters, Wd6's, Adshels, billboards, bus-backs, digital billboard, website
Art Director: Mike Mackinven
Copywriters: Vaughn Davis, Phil Parsonage
Creative Director: Vaughn Davis
Campaign: Piggy hunting season
This is yet to be my biggest campaign ever. Will upload images when I have them, but please visit www.betteroff.co.nz for more information about this campaign.


[Baaa]

Caltex

Agency: Y&R
Client: Caltex
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Retouching: Jim Kilgallon
Photographer: Simon Harper (http://www.harperphoto.co.nz/)

Trade stand design for trade shows.

Arnott's

Agency: Y&R
Client: Arnott's
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Coronation St sponsorship

Microsoft

Agency: Y&R
Client: Microsoft
Product: Unified Communications
Medium: Magazine DPS & DM
Art Director: Mike Mackinven, Stacey Roper
Copywriters: Vaughn Davis, Danny Brown

SILVER! Yes we won silver at the 2009 RSVP awards on Friday 27th Feb for the blender DM, wicked!


Print:



Direct mail:

T shirt design for Threadless.com

Thought I'd give this a go :)