Mikes Folio and stuff

Telecom OKTA ad - circa 2007-8

2011-12-04T23:54:00.004+13:00

Agency: Y&R
Client: Liquorland
Creatives: Mike Mackinven, Greg Morrison
Creative Director: Vaughn Davis

Stumbled upon an old ad I worked on at Y&R, thought it was worth a post! We turned an outdoor lift into a mobile phone billboard.

Cube - Lighting/Perspective

2011-09-16T12:48:00.004+12:00

Kindercare Table Talkers

2011-08-28T14:01:00.006+12:00

Recently I illustrated/designed some Table Talkers for Kindercare Learning Centres. I'm really happy with how they came out! They're just a box of question cards that you keep on your coffee table to spark up conversations, good for those quiet/awkward times :)

Wine Buddy NZ

2011-08-19T22:31:00.002+12:00

I have been working on a project which I hope to launch very soon!
Well, with luck it will be before the Rugby World Cup 2011... We'll see.

If you like Wine, good Wine and at a good price, follow Wine Buddy NZ on Twitter.
The website will be up soon, then an iPhone/Android app etc etc, watch this space!

Wacom Sleeve

2011-07-24T18:31:00.003+12:00

I just bought a Wacom Bamboo Fun Pen & Touch, but needed some kind of case/sleeve for transporting around. So my wife and I decided to make one from felt, this is just a prototype with a pocket for the USB cord so it won't scratch the tablet, and a slot for the pen to go in, which also acts as a 'bend restrictor' so the USB cable curves around it when the sleeve is closed. Otherwise the USB cable could bend/break with too much use.

Mobilist.co.nz

2011-07-14T21:06:00.002+12:00

Here's another website to add to my digital mix - www.mobilist.co.nz - from when I was at Hot Mustard.

Jester Underground - Decortica Gig Poster

2011-07-04T12:15:00.002+12:00

A retail fix!

2011-07-01T09:55:00.008+12:00

Here's a few retail ads I done for La-Z-Boy Australasia. For me the objective was to create retail ads that actually had an idea in them, not just SALE SALE SALE. Sometimes an idea just wouldn't work, but the end result still sold couches!

Feel free to comment and let me know what you think.

Pick a Pair:

Leather Sale

Laid Back Summer Sale:

Boxing Week Bash:

3 Chairs 1 Price:

Weekend Sale:

Apple - Illustrator Mesh Tool

2011-05-31T14:10:00.002+12:00

Here's an Apple I made in Illustrator, a good example of how cool the mesh tool is.

Update

2011-05-10T10:43:00.001+12:00

I'm currently looking for any freelance opportunities, if you are looking for someone short term who has a whole lot of ideas just waiting to be used, feel free to contact me - mmackinven@gmail.com.

Hot Mustard Easter DM

2011-04-28T12:28:00.005+12:00

Agency: Hot Mustard
Client: Hot Mustard
Art Director: Mike Mackinven
Creative Director: Jayson Houghton

To wish all our clients a Happy Easter, we sent out some slightly melted easter eggs. The eggs were custom made for us by Devonport Chocolates (www.devonportchocolates.co.nz), and yes they were delicimo!

Dectomax Drench DM

2011-02-28T17:04:00.002+13:00

Agency: Hot Mustard
Client: Pfizer
Product: Dectomax Livestock Drench promotion
Art Director: Mike Mackinven
Creative Director: Jayson Houghton

This DM piece was sent out to Farmers in New Zealand. Recipients have the chance to win a Yamaha ATV and also receive other free goodies. The DM itself utilizes a unique perforation to open up the envelope, revealing the message.

FMG - Arable Crop DM & Press

2010-10-06T18:34:00.005+13:00

Agency: Hot Mustard
Client: FMG Insurance
Art Director: Mike Mackinven
Creative Director: Jayson Houghton
Retouching by: Jason @ The Lounge

Press ads:

Flow wrapped A5 DM piece:

Front:

Back:

FMG - Romeo Bragato conference

2010-08-27T12:25:00.005+12:00

Agency: Hot Mustard
Client: FMG Insurance
Art Director: Mike Mackinven
Creative Director: Jayson Houghton
Watercolour by: www.staceyroper.com

Posters:

Direct mail - a DM piece wrapped in bubble-wrap and mailed out to a whole lot of Vineyards/Winery's:

Photos of the event:

2010-08-02T15:55:00.004+12:00

Agency: Hot Mustard
Client: Morgan Furniture (La-Z-Boy)
Product: Urban Collection (Australia only)
Art Director: Mike Mackinven
Designer: Nigel Golledge
Creative Director: Jayson Houghton

Press:

Posters:

TVCs:

2010-08-02T12:51:00.002+12:00

Agency: Hot Mustard
Client: Morgan Furniture (La-Z-Boy)
Art Director: Mike Mackinven
Designer: Cat Danby
Creative Director: Jayson Houghton
Build: Marko Ivanovski

Site: http://lazboygallery.co.nz/

AECT Underground Press

2010-07-27T17:19:00.001+12:00

Agency: Y&R
Client: Auckland Energy Consumer Trust
Art Director: Mike Mackinven
Creative Director: Vaughn Davis

Jester Underground re-brand project

2010-04-30T08:59:00.001+12:00

Business cards before and after the re-brand:

Yes I am still alive...

2010-03-17T16:53:00.004+13:00

I have been working on some private clients, here's a couple of teasers.

New ambigram logo, can be read the same when the logo is upside down.
Have been working on this for a while now, will post up some more stuff after the Jester Underground Re-launch party!

www.jesterunderground.com

This is just an idea I had, thought it came out quite nice.

Liquorland Spirits Sale

2009-10-21T14:40:00.002+13:00

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Spirits sale
Animator: Tony Leslie (Waxeye)

Logo design:

15" TVC

Organic

2009-10-20T14:14:00.003+13:00

Just for fun :)

Pringles Hot & Spicy

2009-10-13T16:17:00.002+13:00

Liquorland topical banner

2009-09-24T09:08:00.006+12:00

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Digital end: Pauly the Turk, Lucy Sampson
Suit: Emma Munro
Creative Director: Vaughn Davis

With the dust storm over Sydney making headlines, Y&R seized an opportunity for Liquorland before it blew out. With a strong tailwind, we rustled up a banner campaign for New Zealand’s biggest online news site that put a positive spin on seeing Aussie red.

Media:
http://opinionadded.blogspot.com/2009/09/nice-work-liquorland.html

AECT Dividend campaign 2009

2009-09-17T15:59:00.006+12:00

Agency: Y&R
Client: Auckland Energy Consumer Trust
Art Director: Mike Mackinven
Creative Director: Vaughn Davis

Radio:

Jester Underground posters

2009-08-14T18:02:00.003+12:00

Illustration and poster design:

BK open 24 hours

2009-08-07T10:40:00.001+12:00

A scamp for a BK poster:

Chief Electoral Office -Anti-Smacking Referendum

2009-07-30T12:09:00.004+12:00

Agency: Y&R
Client: Chief Electoral Office
Art Directors: Mike Mackinven, Duncan Munro
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Animation: Flux Media
Music: Soundtrax

Launch TVC:

Liquorland Red Wine Sale

2009-07-30T11:16:00.005+12:00

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Red Wine Sale

Radio:

POS Poster:

POS neck tags:

DM, flow wrapped and a die cut slash:

2009-07-01T12:34:00.002+12:00

Client: Lazer Line Ltd
Art Director: Mike Mackinven

I have now designed and created my first website. It's a very simple site for my friends business, let me know what you think!

http://lazerline.co.nz/

It's still under construction, just a few minor things to finish off.

Yellow pages Cannes competition

2009-06-04T17:54:00.002+12:00

Agency: Y&R
Client: Colgate
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis

This was our entry into the Yellow pages Win A Trip To Cannes competition.
The brief was to make an ad that can only work in Yellow or White pages.

Colgate Dental Floss

2009-05-28T13:28:00.004+12:00

Client: Colgate
Art Director: Mike Mackinven
Product: Dental Floss

Fujifilm Z33 camera

2009-05-26T14:44:00.004+12:00

Client: Fujifilm
Art Director: Mike Mackinven
Product: Z33 underwater camera

Either made as a ruler DM piece, or a Fishing magazine insert as a sticker people could actually use to measure fish.

Budget Radio

2009-05-25T09:43:00.001+12:00

Agency: Y&R
Client: Budget Rent a Car
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Save $60

Liquorland Radio

2009-05-22T12:58:00.003+12:00

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Spirits sale Radio

Soto Japanese restaurant

2009-05-07T13:45:00.002+12:00

Client: Soto
Art Director: Mike Mackinven
Product: Soto website

this is not a real ad, just an idea.

Liquorland Bumper Harvest

2009-03-27T16:00:00.007+13:00

Agency: Y&R
Client: Liquorland
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: Liquorland Bumper Harvest sale
Animator: Mike Stephenson

A bit of retail for everyone :)

Logo design:

TVC:

Radio:

BNZ

2009-03-10T11:56:00.003+13:00

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Product: BNZ TotalMoney

As you can see, Bank of New Zealand has gone through just a little bit of re-branding. I was lucky enough to take the leads along with Vaughn Davis (CD) with this project.
Here's a small article for ya!

http://theinspirationroom.com/daily/2008/bnz-piggy-banks-better-off-with-new-logo/

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Pig parts take 2

Agency: Y&R
Client: BNZ
Art Director: Mike Mackinven
Creative Director: Vaughn Davis
Campaign: BNZ Mobile BBQ

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Term Deposit Bonds

[Upload your own video]

Agency: Y&R
Client: Bank of New Zealand
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Campaign: Pig parts term investments

[Meow?]

Agency: Y&R
Client: Bank of New Zealand
Mediums: Web banners, Newspapers, street posters, Wd6's, Adshels, billboards, bus-backs, digital billboard, website
Art Director: Mike Mackinven
Copywriters: Vaughn Davis, Phil Parsonage
Creative Director: Vaughn Davis
Campaign: Piggy hunting season
This is yet to be my biggest campaign ever. Will upload images when I have them, but please visit www.betteroff.co.nz for more information about this campaign.

[Baaa]

Caltex

2009-03-06T12:43:00.003+13:00

Agency: Y&R
Client: Caltex
Art Director: Mike Mackinven
Copywriter: Matt Webster
Creative Director: Vaughn Davis
Retouching: Jim Kilgallon
Photographer: Simon Harper (http://www.harperphoto.co.nz/)

Trade stand design for trade shows.

Arnott's

2009-03-05T17:48:00.001+13:00

Agency: Y&R
Client: Arnott's
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Coronation St sponsorship

Microsoft

2009-03-02T10:32:00.000+13:00

Agency: Y&R
Client: Microsoft
Product: Unified Communications
Medium: Magazine DPS & DM
Art Director: Mike Mackinven, Stacey Roper
Copywriters: Vaughn Davis, Danny Brown

SILVER! Yes we won silver at the 2009 RSVP awards on Friday 27th Feb for the blender DM, wicked!

Print:

Direct mail:

T shirt design for Threadless.com

2009-02-03T13:40:00.000+13:00

Thought I'd give this a go :)

Bay Audiology

2008-10-16T15:58:00.000+13:00

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Audiology DRTV (Direct Response TV) 60" commercials for Aus and NZ. I've put 2 of the same ads up, just to show the different colour grading for NZ and Aus.

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriters: Phil Parsonage, Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay Rural campaign

Radio execution:

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Product: Bay

Agency: Y&R
Client: Bay Audiology
Art Director: Mike Mackinven
Copywriter: Phil Parsonage
Creative Director: Vaughn Davis
Product: be by ReSound

Well, this campaign has netted me my first complaints haha!

"I have just seen your advertisement in the latest Listener (October
18-24) and I hope you will withdraw it. That a wolf whistle is something
a woman wants to hear is 30 years out of date and was undesirable even
then..."

"Sadly, I am writing to express deep disappointment in the most recent marketing material received from Head Office for the “Be” promotion...I would like to express concern over the visual material and message presented here...feel the picture of this woman is inappropriate ...I would say to marketing, “just put a wetsuit on her,” but this would lessen the impact of the header...I would like to see this image pulled from the campaign; and I hope you will be more sensitive and thoughtful in preparing future marketing materials...."

So, in turn we have changed the image to the one below. Still works but not quite as fun hehe.

[Upload your own video]

New image:

NZ Elections

2008-10-16T15:55:00.000+13:00

Some publicity (although no names mentioned) but still publicity. NZ marketing magazine have published some of my work :D

Add Elector as your friend on Facebook, go on, do it!

http://www.facebook.com/profile.php?id=1496555318

Agency: Y&R
Client: Elections
Art Director: Mike Mackinven
Creative Director: Vaughn Davis
Campaign: 2008 Elections Ivotenz Online

[Upload your own video]

[Upload your own video]

Agency: Y&R
Client: Electoral Enrolment Centre
Art Director: Mike Mackinven
Copywriter: Vaughn Davis, Mike Mackinven
Creative Director: Vaughn Davis
Campaign: 2008 Enrolment campaign, much more to come!

Excuse the quality of photos.

Most 18 year olds are more interested in the next movie coming out than they are in enrolling to vote. So this ad presents the 2008 General Election as this-year’s must-see event. Your ticket? Enrolling to vote! Don’t miss it in cinemas this winter for its awesome 5.1 channel Dolby surround soundtrack.

The following banners were designed for specific website placements.

www.gameplanet.co.nz

[Moo!]

www.snow.co.nz

[Quack]

Auckland Energy Consumer Trust

2008-10-16T15:52:00.002+13:00

Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis
Visit the website: www.aect.co.nz
I have more to upload shortly once I get photographs.

[RROOOAAARR!]

Agency: Y&R
Client: Auckland Electrical Consumer Trust
Art Director: Mike Mackinven
Copywriter: Vaughn Davis
Creative Director: Vaughn Davis

Busbacks are a great medium, but fitting creative around different buses’ irregular shapes can be a real challenge – especially those cutout LED screens where the route numbers appear. We turned that into an opportunity for our client the Auckland Energy Consumer Trust, by using the changing route numbers to get people thinking about the size of this year’s AECT dividend payment.
For information on what exactly this campaign is about, please visit aect.co.nz.

[Grrr]

Hell Pizza

2008-10-16T15:50:00.001+13:00

Agency: Y&R
Client: Hell Pizza
Medium: Newspaper (Topical)
Art Director: Mike Mackinven
Copywriters: Vaughn Davis, Jon Ramage
Creative Director: Vaughn Davis
We just happen to be adding new pizzas at the time!

Y&R Stuff for work etc

2008-10-16T15:48:00.000+13:00

Agency: Y&R
Client: Y&R
Product: Christmas card
Medium: Email
Art Director: Mike Mackinven
Copywriter: Lisa Bocarro

Agency: Y&R
Client: Y&R
Product: TV3 pitch card
Medium: DM
Art Director: Mike Mackinven

Burger King

2008-10-03T13:50:00.001+13:00

Agency: Y&R
Client: Burger King
Product: Burning Hot Deals Menu
Medium: TV/Radio/POP
Art Directors: Mike Mackinven, David Bell
Copywriters: Danny Brown, Vaughn Davis
Creative Director: Vaughn Davis
Production: Watermark

This campaign consists of 1xTVC, 2x15" Radio, 1x30" Radio, POP and Bus backs as well as logo design etc. Anyone know how to upload radio spots? Please let me know.

Spec ad

2008-09-05T14:44:00.000+12:00

Client: Reimyo
Product: CDP-777 CD player

Medium: Magazine

2008 Crowbar Awards

2008-07-29T10:03:00.000+12:00

Well, I'm pretty stoked!

Although I got no metal, 2 finalist placings is pretty sweet.

My Citizen Watches campaign received finalist in 2 categories: Print/Press & Craft-Art Direction.

Well done to everyone else!

Random thoughts and AXIS adschool work

2008-02-20T21:11:00.002+13:00

Client: Raid

Product: Raid

Medium: Magazine

All of the following work is from the Axis Adschool:

Art Director: Mike Mackinven
Copywriter: Mike Mackinven

Client: Primo
Product: Flavoured milk

Medium: Magazine

Client: Powerade

Product: Energy drink
Medium: Magazine

Client: Libra

Product: Pads

Medium: Newspaper

Client: Kea Campers

Product: Campervans
Medium: Magazine/Posters

Client: Hooker Lures

Product: Fishing lures
Medium: Magazine/DM

Client: Citizen

Product: Eco-drive watches
Medium: Magazine

Illustrations: